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SPECIAL ON PERMANENT HAIR STRAIGHTENING TREATMENT: only at SALON CLEO PHOENIX DURBAN  0315002353  0315009998

SHORT HAIR         R950

MEDIUM HAIR       R1250

LONG HAIR            R1600

GUARANTEED HAIR STRAIGHTENING TREATMENT QUICK AND FAST AT SALON CLEO PHEONIX KZN 0315009998

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salon cleo phoenix durban Eight months after released an alarming report about the levels of formaldehyde found in several salon hair-smoothing treatments, these frizz-fighting services are still widely available—and in demand. As the humidity starts to climb, here's what you should know before having any treatment that claims to leave your hair silky for months.Make sure you always disclose your hair history with any professional you go to. “Women who get spur-of-the-moment cuts after a straightening ... end up with a 'chemical cut' as a result,” Shorter said.And be aware when it comes to color. “With the newer and more popular non-formaldehyde keratin treatments or semi-permanent hair straighteners, color should be done after the treatment,” said Henri Borday, master stylist at Mizu New York salon and director of education at Cezanne. If a stylist is using a formaldehyde-based straightener, however, color should be done beforehand.Nowadays, you’ll probably find most formulas are formaldehyde free since they are better for your health. Sadly, they don’t work nearly as well on your hair.Be prepared to give up other optionsI would love to wear my hair curly now, but natural curls are no longer an option for me. I have the aforementioned mixed-texture hair. Do you love wearing your hair straight sometimes, and curly others? Sure, you can always recreate that with heat tools, but if you want the option to wear your natural curls, an aggressive-straightening treatment isn't right for you. If you want more options and more body, consider going with something semi-permanent, like the Keratin treatment instead. If you'd like your natural texture to gradually return, Keratin (often known as Brazilian) is the best choice for you. Japanese is way more of a commitment, but has much more permanent results. That can be good or bad based on what you want.Truthfully, you may not want to get a straightening treatment at all. Chemicals are not your only option, which is something I wish I understood before I did so much to my hair that I need extensions to regain my formerly coveted length and volume. There are a lot of non-permanent ways to reduce frizz, like using deep-conditioning treatments or frizz-controlling shampoos and conditioners. The results won't be as dramatic, but you’ll save time, money and the health of your hair.Realize you're making a commitmentWhenever we embark on anything new — love, a low-carb diet, a hairstyle change — we’re going outside of our comfort zone. That may be awesome, but you should ask yourself a few big picture questions before you make this sort of commitment (especially since our greatest relationship may be with our hair). Are you ready to take on the extra work? Are you going to be happier with straighter hair? Or should you just work with what you've got?This is a decision I made for myself, but it remains personal for each woman to decide if they're ready to take the straight-hair plunge.Hair, straight hair, curly sharetweetemailcommentf you're after something that won't just last until your next shampoo, doesn't require a battle with the hairdryer AND withstands the most extreme weather conditions, then permanent hair straightening may just be the solution for you...Permanent hair straightening salon cleo phoenix has been a salvation for those with even the most rebellious curls, kinks and frizz, but how much maintenance is really involved, and how long do the results last?, has given us the down-low on all your unanswered questions..o, how does it work? This professional straightening service works by applying L’Oréal Professionnel X-Tenso Moisturist product to the hair followed by a straightening process which locks the formula into the hair molecule. The result is healthier looking, straight hair.How long does it last?his service is designed to last for up to 60 days, however it would depend on the texture of the hair and the natural curl. Other factors that would affect the time it lasts is how quickly the hair grows.Is permanent hair straightening damaging? 

What is a keratin hair treatment? It is a revolutionary process that softens, shines, straightens and makes the hair healthy. It penetrates the hair repairing internal damage and coats the hair preventing further damage. The results are smooth, silky and straight hair.It is not a chemical that restructures the hair.It is a replenshing treatment that reconditions and protects the hair from water and heat damage while enhancing it's natural shineThe Brazilian hair treatment is excellent on all types of chemically treated hair (bleached, hi-lights, colored, permed, relaxed or previously straightened. It is excellent for getting rid of curly, frizzy, damaged, unhealthy, dull, mistreated hair.The Brazilian treatment is made up of "Keratin" a liquid form of hair. There are no harsh chemicals. The Brazilian treatment can be used on children (6 years and older), teens and adults (men and women).The Brazilian treatment DOES NOT use strong chemicals to open and close the hair cuticle in an effort to straighten it. It only coats the hair. It does not break the bonds of the hair shaft like straightners do. Keratin is a natural substance which comprises approximately 88% of your hair.Brazilian treatment is not permanent. It naturally fades out of the hair. The wave or curl will gradually come back in about 2 - 3 months. The hair will stay soft, shiny and healthy looking. The more you do the treatment the better condition the hair becomes. The treatment also makes the hair very manageable. It will require less blow drying time and results will be very good with a flat iron.Watch the step by step instructional demonstration video belowUPDATE TO DIRECTIONS ON VIDEO BELOW:AFTER SHAMPOOING HAIR, TOWEL DRY HAIR ONLY .DO NOT BLOW DRY BEFORE APPLYING TREATMENT. AFTER TREATMENT IS PLACED ON HAIR BLOW DRY 100% BEFORE FLAT IRONING.Royal Keratin Conditioning and Straightening Treatment Demonstration To help with ventilation during the treatment process we also suggest that you purchase a keratin treatment ventilation syste Royal Keratin Brazilian TreatmentBAPPLICATION INSTRUCTIONSSTEP 1: SHAMPOO Gently shampoo hair with a *clarifying shampooLather – leave on hair for 2 minutes. Rinse very well (especially the ends of long hair) DO NOT CONDITIONSTEP 2:Towel dry hair well to remove excess water. Leave hair damp.STEP 3: APPLICATIONGloves should be worn during the application process. You are now ready to apply the Keratin treatment.Shake Royal Keratin bottle and start with 1 ounce of RK solution in a bowl. Add more if needed.Using a tint brush, begin applying the solution 1/2” from scalp to ends.Comb hair thoroughly, roots to ends, insuring that the solution is evenly distributed.You may spritz slightly with water to help distribute product evenly through the section.Do not over saturate. Hair should be covered with treatment -but not dripping off the hair or head. - Repeat this process until the entire head is complete. DO NOT RINSE OUT TREATMENT.Wait 10 to 15 minutes before the next step.(OPTIONALSTEP 4: DRYING- (Fans should be used to circulate air during drying and sealing process)Using HIGH HEAT SETTING, start blow drying treatment into the hair using a gloved hand, paddle brush or round brush until hair is completely dry. Hair does not have to be blown super straight (optional choice) on this step 4. IMPORTANT: If you are experiencing burn-off (steam), move the dryer further from hair, or reduce the heat setting on the dryer. Hair must be 100% dry before moving onto the next step. STEP 5: SEAPERMANENT HAIR STRAIGHTENERopti-smooth - permanent hair straightenerOpti Smooth Permanent hair straightenerOpti smooth permanent hair straightener will Smooth and De-frizz unruly, hard-to-manage hair.  This system offers smoothing versatility with 3 great services:Heat Straightening (sleek, perfectly straight hair),Cold Smoothing (smooth natural looking hair with movement3D Curl (enhanced, smooth curls full of shine).Formulas allow for better overall conditioning and shine and also helps prevent breakage!Permanent hair straightener smooth systemsONE PRODUCT DOES BOTH!  Smooth curls or completely permanent straightened hair.Opti smooth is the first permanent smoothing system that offers a full spectrum of straightening services with one versatile productCold-Smooth services – Smooths away FRIZZ and controls curlsHeat- Straightening Service with Flat iron – Straighten hair salon cleo durban phoenix completelyLING-IN TREATMENT (Fans help keep steam away from clients and stylist face) for ethnic virgin hair, fragile relaxed, or over-bleached hairStarting at the nape of the neck (we recommend a heat resistant *EasyComb) part hair into 1/8 to 1/2 inch sections.Using a *Nano Titanium Flat Iron, move the iron slowly from scalp to ends, assuring that the ends are smooth and straight.Go over each section 4 – 6 times sealing keratin into the cuticle you will see the burn off (when sealing the hair) use fans.Processed section should be looking sleek and silky at this point.Repeat this method with all sections of the hair until hair is silky and shinyUse the flat iron to style hair for height and shape in the direction desired.When working with fine, ethnic virgin hair, fragile relaxed or over-bleached hair, lower the heat and only go over each section 4 - 6 times.AFTER CARE:Do not wash hair for 1 – 2 days. (24 hours for Traditional Treatment, 48 hours for Royal Treatment)Avoid getting moisture in the hair after treatment and before shampooing. If hair gets wet, blow dry and go over hair with the flat iron. (moisture in the hair before shampooing effects the longevity of BKMAINTENANCEWash hair only with *Sodium Chloride-free ShampooSleeping/Using a satin pillow case at bedtime will keep hair silky and shiny longer.IMPORTANT INFORMATION AND RECOMMENDATIONS: The following items will break down the bond of the Keratin if applied AFTER the treatment has been done.Sodium Hydroxide and Thio based Relaxers – Recommended on re-growth only, if client has Keratin treatment in their hair.Bleach – Recommend doing whole-head highlights prior to treatmeHydrogen Peroxide – Use on re-growth only.ammonia – Use ammonia-free on Keratin treated hairSodium Chloride – Use *sodium chloride-free shampooOn SENSITIVE SCALPS, chemical services such as colors, relaxers, highlights, etc. should be completed 24 to 48 hours prior to applying Keratin treatment.Please note (OPTIONAL) on resistant virgin hair or very resistant curly hair a mild relaxing treatment or a re-texturizer (Rusk Anti-Curl,Iso Manetamer etc.) may be needed prior to application of Brazilian Keratin Treatment. This will help achieve a better straightening effect.This is to open the cuticle of the hair.This will prevent the curl from coming back so quickly on those hair types.You can also choose to use the stronger version of our treatment called Traditional Royal Keratin Treatment .Any color, highlights, or relaxer services CAN be done on the day or days BEFORE you do the treatment- also chemical services must done BEFORE you start treatment.Do not mix anything with treatment solution.Treatment should be applied in a well ventilated areaFans are recommended for air circulation.The X-Tenso is a milder way of straightening hair, as opposed to the harsh effects of Japanese straightening, and provides a more straightening effect than the Brazilian Blowout. The service will also result in less daily straightening of the hair so less damage is avoided from heat productsWho is it for?We're able to customise the degree of straightness you desire; from just eliminating frizz, to straightening out curls using different strengths of solution and adjusting processing timing. It is therefore suitable for all hair types – from thin and straight to natural thick curls.What are the best solutions for people who want long lasting straight hair? My best advice for people wanting long lasting straight hair would be to visit their salon for a consultation every three to six months. The stylist can then recommend what is best for them; whether that is the X-Tenso straightening procedure, using their straighteners  salon cleo phoenix durban or hairdryer effectively (we do a blow dry or using the right products for their hair type. Obviously having their hair cut every six weeks is absolutely essential for hair health and a good heat protector if they are using straightening tools.Will you ever get your natural curls back? The clients natural curls will come back over time once the straightening procedure has grown out of the hair. They should consult their stylist on the right cut and styling techniques as it grows out.If you're not blessed with a curtain of straight and silky hair it takes a lot of time and effort to do battle with the hair-straighteners every day.here is an alternative. Many salons offer keratin treatments which are a semi-permanent way of smoothing and straightening your hair.They're sometimes called Brazilian blowouts, keratin straightening or permanent blow dry.Slideshow: Natural help for dry or damaged hairWhat is keratin?Keratin is a protein that's found naturally in our hair. The treatment works by penetrating the hair strands with extra keratin to recondition your locks.It's not a chemical that breaks the structure of the hair. It replenishes the hair and makes it silkier and straighter.What happens?Your hair is washed and roughly dried. The treatment's applied for about half an hour, depending on your hair type. It's then dried into your hair with straightening irons.The treatment takes about an hour and a half to 2 hours depending on how long your hair is.Then when you wash it at home it looks as though you've had a professional salon blow dry. The effect lasts between 6 weeks and 2 months.f you usually blow dry and style your hair straight it could save you half the time. Leading hair consultaFor those people who have unruly hair that take an age to dry, it can cut blow-drying time down to a mere matter of minutes."Your hair won't frizz, even in light rai"Previously curly or unruly hair can be rough dried and it suddenly starts to smooth out and sit much straighter following the treatment, without the need for round brushes or straightening irons."It won't make the hair dead straight but will eliminate most of the frizz and curl leaving it more shiny and softer.After the treatment don't use shampoo containing sodium sulphates, to help maintain the treatmAs the treatment is conditioning salon cleo phoenix durbanit can give better results on coloured and damaged hair as it puts more protein goodness back into the hair shaft.Beware of formaldehydeYou may have heard about formaldehyde in some salon keratin products. This applies to treatments of a few years ago, not the modern updated versions seen in UK salons today.Formaldehyde has been linked to health problems, especially for people who regularly work with it.Several years ago when the trend began, a formula was used that included keratin protein and formaldehyde," sa. "Very high heat straightening irons were then used on the hair, when the heat hit the keratin formula the formaldehyde would form a gas which attached the keratin protein effectively embalming the hair."This original keratin treatment lasted for around 4 months but on the negative side many of the formulas were imported and unregulated so the EU banned many of these formulations and most manufacturers had to re-create the system. "With the lack of formaldehyde in the treatment, the keratin is now less able to permanently affix inside the hair so results are not so long, lasting around 6 weeks." but it may contain certain chemicals which are formaldehyde by another name, so always check with the salon."Fact: Formaldehyde is toxicThe chemical can cause immediate, short-term irritation of the eyes, skin, and upper respiratory tract. The longer-term risks of exposure are more troubling: The Environmental Protection Agency and federal OSHA classify formaldehyde as a suspected human carcinogen because of its links to nasal cancer and leukemia; the International Agency for Research on Cancer considers it a known human carcinogen. "I would not recommend use of any product containing formaldehyde," sayshe University of California at Berkeley. "All products containing it should be banned." Fact: Hair treatments are unregulatedThe Cosmetic Ingredient Review, a panel of scientists that recommends safety standards in cosmetics, advises that beauty products should contain no more than 0.2 percent formaldehyde (most nail polish manufacturers have removed formaldehyde from their formulas)—and that those products should not be aerosolized (as hair-smoothing treatments are). But since no health agency regulates ingredients in cosmetics, the onus is on manufacturers to introduce safe products, and sometimes they don't: When Oregon OSHA tested more than 100 samples of various salon hair-smoothing products (after receiving stylists' reports of breathing problems, nosebleeds, and eye irritation), they found some of the highest levels of formaldehyde—almost 12 percent—in a Brazilian Blowout formula that was labeled "formaldehyde-free." Numerous other products had formaldehyde concentrations of anywhere from 1 to 7 percent. The FDA says it's in the process of investigating Brazilian Blowout "and similar products." Fact: It's unlikely these treatments could live up to their claims without formaldehyde.Many companies say their product eradicates frizz (for up to five months) with only keratin, amino acids, or "proprietary conditioners." But none of these ingredients alone can keep hair frizz-free through multiple shampoos. That's why formulas also include ingredients (like methylene glycol or formalin) that become formaldehyde gas when heated or dried. After the hair is thoroughly saturated with one of these solutions, it's dried and flatironed; the process releases the formaldehyde, which bonds the conditioners to the hair so it remains smooth for months. Over time, the bonds dissolve and the hair's natural texture gradually returns. Several new salon services have launched this year that claim to be (really, truly!) formaldehyde-free; if this is the case, it's unclear how they will keep hair smooth for as long as they claim (at least six weeks, and up to four months). Buyer Beware: Some at-home 30-day hair-smoothing kits (like Liquid Keratin and Organix Brazilian Keratin Therapy)salon cleo phoenix durban use biformyl, also known as ethandial and glyoxal, to bond conditioners to the hair. This aldehyde is not classified as a carcinogen, but it has significant toxicological concerns, including skin, eye, and respiratory tract irritation.he bottom line: The only way to guarantee that you're not getting a hair-smoothing treatment that could expose you to unacceptable levels of formaldehyde is...to not get the treatment.See what the Oprah.com community is saying about keratin hair treatments culring for Your Hair Help! Keratin is making my hair fall out3 hairstyles that will stand up to heat and humiditJune's best beauty buysFor the first time ever, Oprah's appearing on the cover of O without blow-drying or straightening her hair. She says that wearing her hair naturally—as she often does on weekends and on vacation—makes her feel unencumbered. But there was a time when she wanted to just cut it all off. "I wanted to wear it close-cropped a ill convinced me otherwise. 'Don’t do it,' he said. 'You’ve got the wrong head shape and you’ll disappoint yourself.' I took his advice," she says. Although, never one to shy away from a style update, Winfrey is a firm believer that changing your hairstyle can change what we see and feel is possible. "I even notice a change in my dogs when they get their summer cuts: they’re friskier and livelier, feeling more themselves once the weight of the hair is released."After all the makeovers she’s done in O magazine and onds firm that the only makeovers that are maintained and sustained are "those in which something inside the receiver clicks, aligning with that which is being received. The only way to real transformation is through the mind." Don't miss O's September 2012 makeover issue, on newsstands August 7th. We would try everything: mayo masques to remove frizz, beer and egg yolks to add shine, mini sauce cans to roll our hair in and makeshift dryers to sit under. Ultimately, there was little that one could do to tame my frizzy, curly mane. The more I tried to manage it, the closer I got to simply giving up and gelling it into a bun.As I entered my teen years, we started to toy with at-home relaxers, the kind you would buy in beauty supply stores. The smell was something akin to rotten eggs and the chemicals were so strong that my eyes would burn and my scalp would get irritated and bleed. The saddest part was, those silky straight locks never lasted for more than one shampoo. By the next time I washed and blew out my hair, I’d have more frizz than ever, my hair fried from all the abuse.With time, knowledge and, well, income, I tried a lot more through the years and learned as I went. There’s so much I wish I’d known then that I know now! Beware of making the damage worseIt seems obvious that chemical straighteners weaken hair, but companies have found a way to present these treatments as gentler than they actually are.  what happens to relaxed or permanently straightened hair.   look at what your hair looks like under the microscope. he Cortex is responsible for wave or curl the hair has. The Cortex is the part of the hair which needs to be straightened.  The cuticle is responsible for the shine and smooth texture as well as the protection to the hair itself. (healthy look).For chemicals to get to the Cortex to for the processing, it has to pass through the Cuticle.  But cuticle of the hair is usually sensitive when it comes to chemicals…o its simple to say, repair the cuticle after permanently straightening the Cortex  …. but its not that easy…salon cleo phoenix durban permanent hair straighteningThe cuticle is the scale like surface found on the outside of the hair.  It protects the hair while providing shine when it’s closed.  If the Cuticle is left open or damaged, it will absorb moisture from the air causing frizz.Once the permanently hair straightening process is complete, the cuticle needs to be repaired.  Regular treatments can help repair the hair but it depends on the overall condition of the hair.  It really depends on how how much stress your cuticles has already been through.  For example, Coloring the I didn’t know that then. I believed the boxes that said they were "safe” and conditioning. All I knew is that I wanted to look more like After getting that initial treatment, I felt golden, but it really just kickstarted the process of going for root touch-ups every few months. Even pros find it hard to avoid overlapping chemicals on already treated hair. Home users most certainly do. Any sort of relaxing or smoothing treatment should always be applied to the hairline last. It’s the most fragile area and often has the most “baby hairs” (i.e. breakage!) and yet people don’t consider this when applying. Straighteners are not created equal nor are they one-size fits allWe often look at advertisements or images in pop culture and want the exact style we see rather than asking what products are right for our hair. “The best salons and chemical specialists will give you an in-depth consultation,"  NIOXIN stylist and owner of .C. This includes "analyzing your hair's elasticity, porosity, texture, density, curl pattern in various areas and overall health of hair before recommending which smoothing system is best.”  wish I had known from the beginning that I could customize my treatments. Whether you get Japanese (which is stronger) or Keratin (which is semi-permanent and shampoos out over a series of weeks), you can mix formulas based on what your hair needs. If your hair is finer in some areas, you might want to use a gentler formula so as not to cause further damage or breakage. Many people don’t know that is an option. I didn't and I had a bunch of bad experiences because of iCheck the tools beforehandou may discover that there’s a certain formula that works best for you and your hair. You may want to do it regularly. Great! But if you go to various salons with various professionals, make sure the hairstylist's hot irons are not old and damaged. Old tools can burn your hair and literally pull the locks out.Speaking of tools, pay careful attention to instructions for aftercare. With most treatments, you aren’t allowed to use heat tools for at least a few days. I didn’t listen once, and thought I was making fun styles with my curling iron. My hair was so fried by the end that I spent the entire winter in hats (and tears).Your life will never be quite the same againReal talk: Are you OK with multi-textured hair? Are you ready to straighten your hair every few months or go for endless touch-ups? Do you want to be like me and embarrass your friends and loved ones by carrying shower caps in public because your frizz is so difficult to manage that you can’t even fathom the idea of getting caught in the rain? ALL FOR PERMANENT STRAIGHTENING salon cleo. This is your new life. It may be fine with you. It’s my normal. I’ve been doing this for nearly two decades. , I wish I had known what I was getting into, though.If it's your first time getting your hair permanently straightened, ask your stylist to treat a sample piece first so you can test how your mane reacts to the chemicals. “It's a gamble. Hair may take too well or not at all, [it] just depends on the actual chemical and the history of your hair,” said Tir, artistic director for textur, it’s rough. Worst case, you destroy your hair. Best case, your life will end up revolving around your hair. Be sure to disclose your hair history with your stylist (and be cautious with color)True story:salon cleo I got color for the first time a few days before my brother’s bar mitzvah. I have naturally platinum blonde hair (what was I thinking?), but I really wanted lowlights to add dimension. Pair that with a recent at-home straightening experiment that I neglected to tell the stylist about (a big no-no, but I was young and stupid) and I have green, frizzy hair in all my brother’s bar mitzvah photos.How to treat damaged haif your hair feels dry, brittle and stiff, it could mean that it’s damaged.  Dyeing, bleaching, straightening or blow drying your hair often can damage it over time. These processes dry out your hair and leave it prone to breakage and split ends. Once your hair is damaged to this extent, there is very little you can do to repair it fully.  The best way to restore it is to give it time to grow back and cut of the ends until your natural hair grows back. Until then, here’s some suggestions to help you manage your damaged hair.Handle your hair with care, especially when it’s wet. Wet hair stretches and breaks easily. Use your finger tips gently rather than rubbing it vigorously.  Use a good protein and moisturizing conditioner. Avoid using any heating tools as this will cause further damage to the hair making it harder to manage.  If you really need to use them, use a heat protector.  Make sure that your brush is in a good condition. Brushing with old damaged bristles can tear the hair shaft and cuticle.  Depending on the damage, it might be a good idea to just let your hair to air dry.Shampoo no more than once or twice a week. The scalp produces natural oils called sebum that protects the hair from drying out salon cleo. When you wash your hair too often, you wash away this oil before it has the chance to travel down the length of your hair and provide protection. Washing your hair just a few times a week will help your hair stay shiny and healthy. When you first stop washing your hair every day, your scalp will overproduce sebum, since it’s used to your routine of washing it away every 24 hours. After a week or so things will balance out and your hair will no longer look greasy right away.If you haven’t had a hair repair treatment done in the last Take a close look at what hair actually looks like under the microscope.   Which image do you think best describes your hair?he first image shows a smooth and closed Cuticle.  This is regarded as virgin hair, In other words, hair which is not chemically processed and is in its most natural state.   With a flat cuticle, it protects the inside of the hair from moisture in the air.  This is how hair gets frizzy.  In this image, this hair has less or no frizz and is also shinny and beautiful.   This explains why, for some people, hair behaves better in rather than in  because of the low levels humidity in the air.The middle image shows porous hair.  salon cleo  Porous hair is actually opened cuticles which allow moisture to get in causing hair to frizz.  This damage can be caused by hair dyes, permanent straightening, heat, perms etc.hair lifts the cuticle and over coloring can over process the hair (NOT GOOD).  Using an iron often without any heat proction can also cause the cuticle to burn, tear, break, or become dry and damaged.  Thats just only a few example….Using the the correct products can help repair the cuticle by providing the moisture and proteins which have been lost through any chemical service.smooth and shiny, but it will also save you and enormous amount of time stylingBeating the hair regularly.  Once the hair reaches this state, there is very little repair which can be doneHow to prevent hair from Frizzing? Use heat protectors when ironing or blow waving your hair.  Learn to use a hair dryer correctly and not over use the iron.  Do treatments regularly and  whenever you do a chemical service .   Do not colour unnecessarily.  Be sure about the colour you choose.  Do not apply colour over colour necessarily.  Consult with a professional hair stylist who will be able to assess the damage to your hair and make professional recommendations.HAIR PROBLEMS?is taking their passion for hair and helping people a step further.  where hair is concerned. All you have to do is tell them what your problems are and they will provide you with the best professional advice or solutions. Here are some of the most common problems individuals are faced with, Hair loss or thinning hair, dryness, oiliness, breaking hair, styling, product choices and hair colouring.permanent hair straighteningrazilian KeratinTreatmen Permanent Hair StraighteneThe Third image shows hair which has been badly damaged by over processing the hair and not salon cleo phoenix durban hair straigtening treatment professionally done


a. Salons first use a sodium based product on your hair to break the Kertain structure and make it more manageable.Secondly, an oxidant that helps to neutralise the keratin action is added to set the fibres of your hair in the desired shape.
Can cause itchy scalp, dandruff and other related problems.
Chemical StraighteningChemically straightened hair
Damage to the hair texture.
Excessive dryness and fizziness.
Hair fall, split ends and loss of natural shine.
How much does Permanent Hair Straightening cost?n this procedure, a chemical is applied for about 15 to 20 mins to break the bonds of the hair. After this the hair is subjected to extreme heat to restructure the bonds into a straight type. This is then again treated with chemicals to lock in the bonds and protect the hair.
Japanese straightening (thermal reconditioning)
Japanese Straightening or Thermal reconditioning
Keratin treatment
Keratin treatment or the Brazillian straightening technique
Mix of straight and curly hair when the hair is growing.
Permanent hair straightening is again split into different kinds depending on the technique involved. They give you the same silky straight locks but just in different ways!
Permanent Hair Straightening removes your wavy curls permanently using chemical treatments to give you Straight flowing hair without using a styler daily. Though there are several ways of doing this, the following 2 steps are integral to this process:
Permanent hair straightening side effects:
Permanent straightening is a very expensive procedure of course and that is why companies have come up with so many at home kits for it! The market for permanent hair straightening products at home is just so very large that it is golden opportunity. While these kits don’t give bad results, keep in mind that this is a very precisely timed process and mistakes can be very dangerous. At a salon, you will get customized and experienced care which you can’t give yourself. So think about it well before you decide.
Repetition of the process to retain the look.
This is a technique that employs both chemicals and heat. So yeah you should really discuss this thoroughly before committing to it.
This is also known as the hair relaxing technique. Now with this technique it is all about breaking the bonds rather protein bonds in the hair. When the right number of bonds are broken then the curly or wavy hair becomes straight. This is the principle behind it. This however, needs the professional to be very careful and also experienced in this matter.
This technique however, does not have 100% results, You need to have the right hair type for this to work. Those with this hair type have had extremely great results that have only required touch ups but those who don’t seem to have very mixed reactions to it. It is also important to keep in mind that this procedure is not done on hair that has been subject to chemical treatments before. Also this can be done in many different ways, meaning the chemicals employed are varying and it is best to discuss it with a specialist at length before deciding on which one you want to go with.This treatment basically add a coating of keratin on your hair shaft which leaves you with silky straight hair. Whence most hair straightening techniques especially the permanent ones are damaging to your hair on the long run, this technique is a lot safer. The keratin reduces the frizz and makes your hair straight. It is also a lot safer to use on chemically treated and even damaged hair.Types of based on the Salon and the Brand of your choice. While Loreal treatment may be costly, they usually last longer.What is Permanent Hair Straightening?While most people call this permanent, the truth is that it only lasts for 6 months. The advantage however is that the hair comes back to its original structure gradually, instead of having just one or two inches of going crazy on you. This can also be done repeatedly with no worries and in all honesty this is the one treatment that gives better results on repeated usage! Atleast we now know why it is the m
ost preferred of late.While we have no idea why we call it the Brazillian technique, we can assure you that this one of the most sought after methods of hair straightening these days.You need to test to see the right combination for if too many bonds are broken your hair will go limp and at the same time if the sufficient number isn’t broken then the hair doesn’t straighten out. So this is a fairly tricky procedure to opt for. Do you wish you had smooth, silky hair? Without wrestling with a blow-dryer? In any weather? Here's what it takes:
 If you want something that lasts until your hair grows out...
...thermal reconditioning (also called Japanese straightening) is best for bulky, loose to medium—but not kinky—curls. The hair is saturated with a solution containing a chemical that breaks the bonds that give each strand its shape; it is then rinsed, blow-dried, and meticulously flatironed. Once a neutralizer is applied, the hair is locked into this new, straight configuration. The process can take up to eight hours the first time (depending on length and thickness); touch-ups require three to four hours. For three days after the treatment, you can't get your hair wet or do anything kink inducing (like wear a ponytail), and while your hair will now be sleek and shiny (even after air-drying), you're left with one styling option: bone-straight. Even curling irons or hot rollers won't restore volume or wave. Cost: $500 to $1,500.

...a relaxer can soften coarse, tight curls; it uses strong chemical compounds that break various bonds in the hair. The solution is left on for up to 20 minutes, rinsed, then neutralized. Cost: $50 to $250.

Keep in mind that...since both of these treatments permanently change the structure of the hair, you have to continue them or endure a grow-out period. They contain damaging chemicals, so don't consider either one if your hair is already overprocessed. Tell the stylist everything you've done to your hair in the past two years—bleach and some hennas don't react well with the chemical in thermal reconditioning solutions, and colored hair may be too fragile to handle a relaxer, which is particularly harsh.

If you want something that wears off over two to four months...
...some treatments, like Brazilian straightening (brand names include Brazilian Keratin Treatment and Brazilian Blowout) and Keratin Complex Hair Therapy, smooth the surface of the hair but don't permanently break bonds, so your natural texture gradually returns. The Brazilian treatments, however, have been shown to contain varying amounts of formaldehyde (a carcinogen that poses health risks when inhaled), in addition to keratin protein. The makers of Keratin Complex Hair Therapy say their product uses a "captured form of formaldehyde," and that any formaldehyde gas released during the treatment is below the exposure limit set by the Occupational Safety & Health Administration. (Stylists attest that it does not have the noxious odor of the Brazilian treatments, but independent testing has not demonstrated how much formaldehyde is released during use.) After the product is applied, the hair is blow-dried, then flatironed; the solution stays in the hair until you shampoo three to four days later. These treatments can be done on color-treated hair and are effective on everything from waves to tight curls; they control frizz but maintain some texture and volume. Though you'll still need to blow-dry hair straight, the process will require less effort. Cost: $300 to $600.

Keep in mind that...a treatment containing formaldehyde could compromise your health.

If you want something that will smooth your hair until your next shampoo...
...a deep conditioner controls frizz by restoring moisture to the hair. Work the product from roots to ends, and slip on a plastic shower cap for 10 minutes (it traps h

Read more: //www.oprah.com/style/The-Truth-About-Hair-Straightening-Treatments#ixzz3ulBk0J7m
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rizz, beer and egg yolks to add shine, mini sauce cans to roll our hair in and makeshift dryers to sit under. Ultimately, there was little that one could do to tame my frizzy, curly mane. The more I tried to manage it, the closer I got to simply giving up and gelling it into a bun.

TODAY
Courtesy of Aly Walansky
The author, Aly Walansky, at 2 years old and present day.
As I entered my teen years, we started to toy with at-home relaxers, the kind you would buy in beauty supply stores. The smell was something akin to rotten eggs and the chemicals were so strong that my eyes would burn and my scalp would get irritated and bleed. The saddest part was, those silky straight locks never lasted for more than one shampoo. By the next time I washed and blew out my hair, I’d have more frizz than ever, my hair fried from all the abuse.

With time, knowledge and, well, income, I tried a lot more through the years and learned as I went. There’s so much I wish I’d known then that I know now!

1. Beware of making the damage worse

It seems obvious that chemical straighteners weaken hair, but companies have found a way to present these treatments as gentler than they actually are. “Most relaxers use sodium hydroxide (lye) or a close chemical cousin. Don’t be fooled by 'no lye' promises," said Victoria Wurdinger of Latest-Hairstyles.com. 

I didn’t know that then. I believed the boxes that said they were "safe” and conditioning. All I knew is that I wanted to look more like Kelly Taylor from "90210," and less like "Felicity." After getting that initial treatment, I felt golden, but it really just kickstarted the process of going for root touch-ups every few months. Even pros find it hard to avoid overlapping chemicals on already treated hair. Home users most certainly do. 

Any sort of relaxing or smoothing treatment should always be applied to the hairline last. It’s the most fragile area and often has the most “baby hairs” (i.e. breakage!) and yet people don’t consider this when applying. 
2. Straighteners are not created equal nor are they one-size fits all

TODAY
Courtesy of Aly Walansky
Aly Walansky at 10 years old.
We often look at advertisements or images in pop culture and want the exact style we see rather than asking what products are right for our hair. “The best salons and chemical specialists will give you an in-depth consultation," said Diane Stevens, NIOXIN stylist and owner of Cole Stevens Salon in D.C. This includes "analyzing your hair's elasticity, porosity, texture, density, curl pattern in various areas and overall health of hair before recommending which smoothing system is best.” MESSAGES
Three Methods:At Home with a KitA Brazilian StraighteningThermal ReconditioningQuestions and Answers
Are you tired of having to use the straightener every day? Has your hair already started to look damaged? Do you want straight hair without having to style it every day? Here are three methods to read up on -- from doing it yourself at home to getting it pin straight with a stylist.
AMethod 1 of 3: At Home with a KitImage titled Get a Permanent Hair Straightening Step 11

Pick a hair relaxer. Any make up or hair supply store will have a variety of choices when it comes to hair relaxers. You could even try your salon (or their supplier) for access to other products. But what it really comes down to is choosing between a relaxer with lye and a relaxer without lye.
Products without lye are most commonly found when it comes to home applications. The downside of this product is that it can leave your hair dull and damaged (like normal, everyday straightening).
Make sure you know what you're getting into! Once you straighten your hair with a relaxer, it will not be able to hold much of a curl. If you want to have super curly hair sometimes, this is not the way to go!
Ad Image titled Get a Permanent Hair Straightening Step 22Wear protective gear. You'll want to protect your skin, clothes, and hands as you handle this product. Throw on an old t-shirt, disposable gloves (should come with your kit), and an old towel over your shoulders.

Image titled Get a Permanent Hair Straightening Step 33
Mix the product. Usually hair relaxer kits come with a couple different packets of creams or pastes. Follow the directions on yours. Use a wooden spatula if you have one available.
Let the product sit for a few minutes before you start using it. This helps everything combine and fuse.
Image titled Get a Permanent Hair Straightening Step 44
Apply petroleum jelly around your neck, hairline, and ears. That's Vaseline, by the way. You want to protect your skin from soaking in the chemicals. Just a thin layer on all edges of your hairline will do the job.
It's important that the relaxer doesn't get anywhere other than your hair. It's not good for your skin, and definitely not good to eat or get in your eyes!
Image titled Get a Permanent Hair Straightening Step 5Do a strand test. You don't want to slather a chemical all over your head without doing a test first! What if you had a reaction? So grab a small section of hair at the bottom of your neck and do an experiment first.

Apply relaxer to the section (not including parts that have already been treated in the past). Leave it on per the instructions or until you see results. Wash off the relaxer and dry. Do you notice any breakage or damage? If all is well and good, continue. If it's not, do not use this product any further.
Image titled Get a Permanent Hair Straightening Step 66
Set the timer. It's incredibly important that you only leave the hair relaxer on for the appropriate amount of time. Whatever it says on the box is the maximum amount of time the relaxer should be soaking into your strands. Any more could do serious damage.
Image titled Get a Permanent Hair Straightening Step 77
Apply the relaxer in 1/4" (.6 cm) sections. Now that your experiment is over, you can start applying to your whole head. Work in small sections, starting at the root and going to the tip, applying as evenly as possible. Don't get any on your scalp!
Only work with hair that hasn't been previously treated. If you're just doing a root touch-up, just work with the roots.
Image titled Get a Permanent Hair Straightening Step 88
When finished applying, smooth through with a comb. If you have a wide-toothed, plastic comb, go through your tresses, evening out the relaxer. This helps make sure every strand is getting its due on all sides, and from start to tip. Keep your eyes on the clock, though!
Image titled Get a Permanent Hair Straightening Step 99
Rinse, shampoo, and rinse again. When the time is up, rinse your hair well, getting rid of all the relaxer. Some relaxers takes on a color so you can easily see where it is. Then, shampoo with the shampoo from the kit, and rinse that out, too.
Take a good look when you think you're done. Did you get everywhere? If you didn't and there's still residue, it could cause damage -- so be thorough!
Image titled Get a Permanent Hair Straightening Step 1010
Apply conditioner. Many products include a leave-in conditioner with the kit. This will help seal the hair and prevent damage from rearing its ugly head. Make sure to get all the layers of your hair! Then, towel dry.
Image titled Get a Permanent Hair Straightening Step 1111
Style as normal. Tada! Straight hair -- almost too easy, huh? Now all you've gotta do is learn a whole bunch of straight-hair styles.A Brazilian StraighteningImage titled Get a Permanent Hair Straightening Step 121

Find a salon that does Brazilian straightening. They may call it a Brazilian Keratin Treatment or a Brazilian Blowout. In addition, L'Oreal has a new procedure called X-Tenso that promises straight hair for up to 6 months. However, most Brazilian straightens normally last around two to four months.[1]
With this method, the bonds in your hair aren't completely broken and your natural texture will gradually return. In other words, it's much better for your hair, but the contrast will be less stark. You can still style your hair and it may still hold a curl, unlike the results when you use harsh chemicals.
Image titled Get a Permanent Hair Straightening Step 132
Find out if your hair type allows this type of straightening. Very thin or very damaged hair may not pass the test. You should ask the hairstylist whether you can try it or not. Hopefully, they'll be honest with you.
Some hairstylists may just see money signs when you ask. Try to ask a stylist you trust -- or a friend that knows a lot about this topic!
Image titled Get a Permanent Hair Straightening Step 143
Decide how strong do you want the effect to be. You may want pin-straight hair or just naturally straight, so make sure you mention this to the hairstylist. They may have ideas for you that you haven't considered.
Do know that some treatments are said to contain formaldehyde. It's not in toxic amounts or anything, but they're there.[1] If you're concerned, mention this to your stylist.
Image titled Get a Permanent Hair Straightening Step 154
Proceed with the straightening. Your stylist will apply the product, blow-dry your hair, and flat iron it (possibly the last time for a while!). Then, all you need to do is not wash it for the next three or four days. The process at the salon usually takes a couple of hours.
Depending on where you live, this could cost a pretty penny. It's normal for salons to charge a few hundred dollars for this procedure.
Image titled Get a Permanent Hair Straightening Step 165
Enjoy your freshly straightened hair! With this treatment, you'll still have to blow dry your hair and maybe do a few touch-ups, but your daily routine will be cut down massively.
Slowly but surely your hair will return to normal. Think of it as Hermione Granger but in reverse and sped up.ethod 3 of 3: Thermal Reconditioning

Image titled Get a Permanent Hair Straightening St
Get the facts. Thermal reconditioning (otherwise known as Japanese hair straightening) is a process that straight up breaks the bonds of hair. You'll be left with pin straight hair that will not curl. It's most effective on medium or wavy curls, not kinky hair.
Still interested? The process could set you back anywhere from $ depending on your salon.[1]
Image titled Get a Permanent Hair Straightening Step 182
Find a seasoned professional. This is a difficult process to maneuver effectively. You do not want to undergo this with a student who's never done it before. Scope around your town for a stylist that could do it in her sleep.
If things go awry, your hair could get seriously, seriously damaged.[2] Don't cut any corners with this one. Your hair can't afford it.
Image titled Get a Permanent Hair Straightening Step 193
Spend a day at the salon. You could be there for an entire work day (8 hours), depending on your hair type and how much hair you have. When you go in for touch-ups, that'll take 3 or 4. During this time, the stylist will saturate your strands with a chemical solution, rinse, wash, blow dry, and flat iron until the cows come home.
So bring a good book! Or even better, a friend.
Image titled Get a Permanent Hair Straightening Step 204
Don't wash your hair or wear a ponytail for the next three days. Basically, your hair needs to be left as is. Nothing that will put a kink in it or take away from the powers of the chemical. Easier said than done, huh?
Image titled Get a Permanent Hair Straightening Step 215
Be a straight-haired goddess. Don't bother getting a curling iron or hot rollers -- they won't work. But you will have super straight hair in all weather at all times! Like a miracle, ain't it? Roll outta bed, shower, and you're ready? The others will be green with envy.
Ad 
Only get a permanent hair straightening on healthy hair. Chemical straightening is quite damaging too, so that your hair will look literately burned up if you relax damaged hair. If your hair is damaged, first let it grow until it's twice its present length. In the meantime, do not do anything that damages it (flat ironing, dyeing etc.). After it has grown, cut out all the damaged hair. Now you can relax it.
You usually have to wait a couple of weeks before you can dye it again, after you do this.
With all processes, the roots will come back as normal. You can't change your genes.
Your hair will pretty much lose its shine and healthy look after this. Apply masks for damaged hair, don't use a straightener too often, apply smoothing lotion/serum/gel/whatever and buy good conditioners.
There are other options besides straightening curly hair. Before taking a drastic step like this you may want to consider learning how to manage natural curly hair.
Try getting a new haircut that is flattering for your new look. One of the many advantages of straight hair is that it can support hundreds of haircuts and hairstyles.

Warnings
These processes can cause damage to the hair and scalp burns so be sure to have it done by an experienced professional.
The Brazilian method is varying levels of effective for different types of hair. Your hair may not come out as straight as you wanted it to be. If this is the case, talk to your stylist.
Chemically straightened hair requires more care as it will be dryer and more fragile. Be sure to deep condition regularly and be wary of product build up.[3]
If your hair has already been chemically treated before it will become even more damaged if permanently straightened. This can lead to a major break down in the hair and a long period of recovery.[3]
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I wish I had known from the beginning that I could customize my treatments. Whether you get Japanese (which is stronger) or Keratin (which is semi-permanent and shampoos out over a series of weeks), you can mix formulas based on what your hair needs. If your hair is finer in some areas, you might want to use a gentler formula so as not to cause further damage or breakage. Many people don’t know that is an option. I didn't and I had a bunch of bad experiences because of it.

3. Check the tools beforehand

You may discover that there’s a certain formula that works best for you and your hair. You may want to do it regularly. Great! But if you go to various salons with various professionals, make sure the hairstylist's hot irons are not old and damaged. Old tools can burn your hair and literally pull the locks out.

Speaking of tools, pay careful attention to instructions for aftercare. With most treatments, you aren’t allowed to use heat tools for at least a few days. I didn’t listen once, and thought I was making fun styles with my curling iron. My hair was so fried by the end that I spent the entire winter in hats (and tears).

4. Your life will never be quite the same again

Real talk: Are you OK with multi-textured hair? Are you ready to straighten your hair every few months or go for endless touch-ups? Do you want to be like me and embarrass your friends and loved ones by carrying shower caps in public because your frizz is so difficult to manage that you can’t even fathom the idea of getting caught in the rain? ALL FOR PERMANENT STRAIGHTENING. This is your new life. It may be fine with you. It’s my normal. I’ve been doing this for nearly two decades. Sheesh, I wish I had known what I was getting into, though.

If it's your first time getting your hair permanently straightened, ask your stylist to treat a sample piece first so you can test how your mane reacts to the chemicals. “It's a gamble. Hair may take too well or not at all, [it] just depends on the actual chemical and the history of your hair,” said Tippi Shorter, artistic director for textured hair at Aveda Global. 

So, it’s rough. Worst case, you destroy your hair. Best case, your life will end up revolving around your hair.

(But, wait … didn't it already?). Be sure to disclose your hair history with your stylist (and be cautious with color
True story: I got color for the first time a few days before my brother’s bar mitzvah. I have naturally platinum blonde hair (what was I thinking?), but I really wanted lowlights to add dimension. Pair that with a recent at-home straightening experiment that I neglected to tell the stylist about (a big no-no, but I was young and stupid) and I have green, frizzy hair in all my brother’s bar mitzvah photos.Courtesy of Aly Walansky
Aly Walansky at her brother's bar mitzvah at 17 years old. Her so-called "green hair" phase.
Make sure you always disclose your hair history with any professional you go to. “Women who get spur-of-the-moment cuts after a straightening ... end up with a 'chemical cut' as a result,” Shorter said.nd be aware when it comes to color. “With the newer and more popular non-formaldehyde keratin treatments or semi-permanent hair straighteners, color should be done after the treatment,” said Henri Borday, master stylist at Mizu New York salon and director of education at Cezanne. If a stylist is using a formaldehyde-based straightener, however, color should be done beforehand.
Nowadays, you’ll probably find most formulas are formaldehyde free since they are better for your health. Sadly, they don’t work nearly as well on your hair. Be prepared to give up other option
I would love to wear my hair curly now, but natural curls are no longer an option for me. I have the aforementioned mixed-texture hair. Do you love wearing your hair straight sometimes, and curly others? Sure, you can always recreate that with heat tools, but if you want the option to wear your natural curls, an aggressive-straightening treatment isn't right for you. If you want more options and more body, consider going with something semi-permanent, like the Keratin treatment instead. If you'd like your natural texture to gradually return, Keratin (often known as Brazilian) is the best choice for you. Japanese is way more of a commitment, but has much more permanent results. That can be good or bad based on what you want.
Truthfully, you may not want to get a straightening treatment at all. Chemicals are not your only option, which is something I wish I understood before I did so much to my hair that I need extensions to regain my formerly coveted length and volume. There are a lot of non-permanent ways to reduce frizz, like using deep-conditioning treatments or frizz-controlling shampoos and conditioners. The results won't be as dramatic, but you’ll save time, money and the health of your hair7. Realize you're making a commitme
Whenever we embark on anything new — love, a low-carb diet, a hairstyle change — we’re going outside of our comfort zone. That may be awesome, but you should ask yourself a few big picture questions before you make this sort of commitment (especially since our greatest relationship may be with our hair). Are you ready to take on the extra work? Are you going to be happier with straighter hair? Or should you just work with what you've got? 

This is a decision I made for myself, but it remains personal for each woman to decide if they're ready to take the straight-hair plunge. 

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